What is Community Management?
"Community Management brings your brand to life online - like it's a real person with a real personality behind all interactions". “Community” might suggest a single location, but in reality your community is spread out all over the social media platforms : on Facebook, Twitter, Snapchat, Quora, YouTube, Instagram, Pinterest, LinkedIn, Google+, Reddit, forums, and even the comment sections of articles. Your community consists of your current customers, target audiences, and all the people who engage with your brand directly and indirectly online.
Community Management is what happens after and beyond your social media publishing. It’s part customer service, part listening to the internet, and part being active in discussions that relate to your brand. Where social media marketing broadcasts a message from one-to-many, community management often starts on a smaller, more intimate scale. But it can build your brand's presence in places both on and outside your social media pages.
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